| This strategy seeks to provide a clear focus and leadership in CETA’s Communications and Stakeholder Liaison and Management. As such, it aims to contribute significantly to the delivery of the overall NSDS Indicators as well as SLA Targets.
The document sets out a strategic approach to Communications and Stakeholder Liaison and is accompanied by an Action Plan detailing proposed actions that will help to achieve CETA’s strategic objectives. It also addresses internal and external communication interventions and various communications tools that must be instituted by a communications task team supported by the Regional Offices.
The responsibility for delivering the majority of the work outlined in the Action Plan lies with the Communications and Stakeholder Liaison Units, supported by the Chairperson, Chief Executive Officer, Council, Senior Managers, Regional Managers and other members of staff where appropriate.
While advanced planning is essential to deliver a clear and effective approach to communications, the nature of stakeholder management, including working with the media, means that a significant amount of unplanned communications activity will inevitably also arise. The communications service must therefore be dynamic and responsive, ensuring that its approach to managing these issues is closely aligned to the aims and spirit of this strategy.
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