Communications & PR

CETA recognises the importance of effective communication and stakeholder liaison with its constituencies in the sector. It is required that CETA in its endeavor to gain support from the industry to accelerate skills training in the construction sector, it must continuously communicate, engage, inform and influence its key stakeholders to help CETA to be changed to organisation to achieve its mandate of influencing training in the construction sector.

While advanced planning is essential to deliver a clear and effective approach to communications, the nature of stakeholder management, including working with the media, means that a significant amount of unplanned communications activity will inevitably also arise. The communications service must therefore be dynamic and responsive, ensuring that its approach to managing these issues is closely aligned to the aims and spirit of this strategy.